Jeanne
Bramkamp
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Project conducted in agency
🐘
Ardamez
Refonte UX d’un site e-commerce haut de gamme
June 2025 - 9 days
Client
Brief
Role
Structure
Ardamez
UX redesign, B2B/B2C journey
Lead UX Designer
In agency - Jujotte
2 UX/UI Designers + Ardamez’s Communication Manager + Development Team
Premium product design
Role & Project
Lead UX Designer
E-commerce
Soft skills & collaboration
Audit
UX redesign
User journeys
Wireframing
Prototyping
Parcours BtoB/BtoC
Strategic communication
Brand storytelling
Project scoping, kick-off, and timing management
Relation client
Autonomy
Working in pair
Handover to technical team (Dev)
Toolsset
Figma
Notion
Notion
01
Context
Ardamez creates high-end custom bistro tables, serving both private customers and professionals (cafés, hotels, restaurants).
Their existing site was no longer adequate to segment user needs nor to accompany customers through configuring their project.
They needed a hybrid showcase + e-commerce site combining storytelling, personalization, and efficiency.
Overview
01
Context
02
Objectives
How can you differentiate between B2B and B2C customer journeys while inspiring trust and transparency?
🧭
Simplify navigation of a complex, customizable product offering
🤝
Strengthen trust in a premium artisanal brand
📈
Optimize quote requests and qualified leads
🎨
Highlight brand values and the world of its collections (Tradition, Haussmann, etc.).
03
My Mission
Lead UX Designer on this project of under 10 days, collaborating with a colleague.
Conducted the audit, led client kick-off meetings, weekly check-ins, and final handover to the development agency.
Implemented a clear B2B / B2C switch as soon as entering the catalogue. Monitored client feedback in Figma, linking strategy and interface.
Revised all key user flows
For professionals
Detailed quote request with full customization (tray, base, dimensions, color, serigraphy, edging…)
For private customers
Direct purchase via cart, with emphasis on valuing the brand and its commitments.
04
Project Strengths
🌱
Targeted and efficient UX redesign in a short timeframe
🧘
Clear segmentation of two types of users
🎯
Smooth experience on a rich and customizable product catalogue
✨
Fluid collaboration with the client and technical team
05
Skills developed
An excellent opportunity to take on Lead UX responsibilities autonomously: scoping, client relationship, strategic deliverables.
Enriching experience working on a project combining e-commerce, craftsmanship, and custom-made products.
Fast pace work, aligned with concrete challenges of conversion and B2B/B2C differentiation.
📣 Currently looking for an ERASMUS+ internship
👉 Interested in
I’d be delighted to exchange!
Contact me
Project conducted in agency
Français
English
🐘
Ardamez
Refonte UX d’un site e-commerce haut de gamme
June 2025 - 9 days
Client
Brief
Role
Structure
Team
Sector
Ardamez
UX redesign to distinguish between B2B and B2C user journeys and optimise quote requests
Lead UX Designer
In agency - Jujotte
2 UX/UI DesignersResponsable de communication Ardamez + équipe de Devs
Premium product design
Role & Project
Lead UX Designer
E-commerce
Soft skills & collaboration
Audit
UX redesign
User journeys
Wireframing
Prototyping
Parcours BtoB/BtoC
Strategic communication
Brand storytelling
Project scoping, kick-off, and timing management
Relation client
Autonomy
Working in pair
Handover to technical team (Dev)
Toolsset
Figma
Notion
Notion
01
Context
Ardamez creates high-end custom bistro tables, serving both private customers and professionals (cafés, hotels, restaurants).
Their existing site was no longer adequate to segment user needs nor to accompany customers through configuring their project.
They needed a hybrid showcase + e-commerce site combining storytelling, personalization, and efficiency.
Overview
01
Context
02
Objectives
How can you differentiate between B2B and B2C customer journeys while inspiring trust and transparency?
🧭
Simplify navigation of a complex, customizable product offering
🤝
Strengthen trust in a premium artisanal brand
📈
Optimize quote requests and qualified leads
🎨
Highlight brand values and the world of its collections (Tradition, Haussmann, etc.).
03
My Mission
Lead UX Designer on this project of under 10 days, collaborating with a colleague.
Conducted the audit, led client kick-off meetings, weekly check-ins, and final handover to the development agency.
Implemented a clear B2B / B2C switch as soon as entering the catalogue. Monitored client feedback in Figma, linking strategy and interface.
Revised all key user flows
For professionals
Detailed quote request with full customization (tray, base, dimensions, color, serigraphy, edging…)
For private customers
Direct purchase via cart, with emphasis on valuing the brand and its commitments.
04
Project Strengths
🌱
Targeted and efficient UX redesign in a short timeframe
🧘
Clear segmentation of two types of users
🎯
Smooth experience on a rich and customizable product catalogue
✨
Fluid collaboration with the client and technical team
05
Skills developed
An excellent opportunity to take on Lead UX responsibilities autonomously: scoping, client relationship, strategic deliverables.
Enriching experience working on a project combining e-commerce, craftsmanship, and custom-made products.
Fast pace work, aligned with concrete challenges of conversion and B2B/B2C differentiation.
📣 Currently looking for an ERASMUS+ internship
👉 Interested in
I’d be delighted to exchange!
Contact me
Jeanne
Bramkamp
ABOUT ME
Project conducted in agency
Français
English
🎩
Ardamez
UX Redesign of a High-End E-commerce Site
June 2025 - 9 days
Client
Brief
Role
Structure
Team
Sector
Ardamez
UX redesign to distinguish between B2B and B2C user journeys and optimise quote requests
Lead UX Designer
In agency - Jujotte
2 UX/UI Designers + Ardamez’s Communication Manager + Development Team
Premium product design
Role & Project
Lead UX Designer
E-commerce
Soft skills & collaboration
Audit
UX redesign
User journeys
Wireframing
Prototyping
B2B / B2C journeys optimization
Strategic communication
Brand storytelling
Project scoping, kick-off, and timing management
Customer relations
Autonomy
Working in pair
Handover to technical team (Dev)
Toolsset
Figma
Notion
Google Workspace
01
Context
Ardamez creates high-end custom bistro tables, serving both private customers and professionals (cafés, hotels, restaurants).
Their existing site was no longer adequate to segment user needs nor to accompany customers through configuring their project.
They needed a hybrid showcase + e-commerce site combining storytelling, personalization, and efficiency.
Overview
01
Context
02
Objectives
How can you differentiate between B2B and B2C customer journeys while inspiring trust and transparency?
🧭
Simplify navigation of a complex, customizable product offering
🤝
Strengthen trust in a premium artisanal brand
📈
Optimize quote requests and qualified leads
🎨
Highlight brand values and the world of its collections (Tradition, Haussmann, etc.).
03
My Mission
Lead UX Designer on this project of under 10 days, collaborating with a colleague.
Conducted the audit, led client kick-off meetings, weekly check-ins, and final handover to the development agency.
Implemented a clear B2B / B2C switch as soon as entering the catalogue. Monitored client feedback in Figma, linking strategy and interface.
Revised all key user flows
For professionals
Detailed quote request with full customization (tray, base, dimensions, color, serigraphy, edging…)
For private customers
Direct purchase via cart, with emphasis on valuing the brand and its commitments.
04
Project Strengths
🌱
Targeted and efficient UX redesign in a short timeframe
🧘
Clear segmentation of two types of users
🎯
Smooth experience on a rich and customizable product catalogue
✨
Fluid collaboration with the client and technical team
05
Skills developed
An excellent opportunity to take on Lead UX responsibilities autonomously: scoping, client relationship, strategic deliverables.
Enriching experience working on a project combining e-commerce, craftsmanship, and custom-made products.
Fast pace work, aligned with concrete challenges of conversion and B2B/B2C differentiation.
📣 Currently looking for an ERASMUS+ internship
👉 Interested in
I’d be delighted to exchange!
Contact me
